Copper Blood Money
It's 1860’s New York and corruption fills the streets. In the following main title concept, the 1860 golden $20 coin is portrayed as blood money and used as a metaphor of such corruption. Through montage, a variety of credits are revealed and hidden as coins fall in the view of the screen. Waiting below is the golden hand of greed which clasps a falling coin. The coin, bursting into blood, continues its descent. The camera, following a small droplet of blood, catches a reflection of the New York skyline. The droplet hits a puddle on the cobblestone street while the camera pulls backward-revealing the New York setting arranged in the shape of a police badge. A bit of metallic color then spreads from its origin and creates a transition from the pseudo-illustrated style to an actual police badge. The final animated logo would then cut-on in beat to the selected music track.
ROLE: Direction / Design